Check out the previous part here: Top 5 Ways to Convert E-commerce Visitors into Customers - Part 1
3. Bait Attention with Catchy Content:
It would be critical to have an eye for details in the context of images and content. As much as catchy texts and images captivate attention, it would be highly perilous to go overboard. The captions and images should do just enough to grab attention and evoke intrigue. Content overload can also diminish interest and attention.
For example, let’s consider two content categories,Product Information and Product Description. Product Information should be clear and concise as it would help the customer understand the product based on his requirements. Misleading product information can create an irreparable dent that might never heal. Product description, on the other hand is where you can let your creative juices flow a little.
As mentioned earlier, catchy content should do just enough to draw traffic and evoke intrigue. From there on, it should be strongly bolstered by facts on how the product works, its capabilities, the pricing, other features involved, and delivery timeline. Never promise more than what you can deliver. It would be better to promise an extended delivery date and deliver before time rather than an failing an unrealistic deadline.
Exaggerating on the product information page is bad for business. Though it may skimp a few customers, it’s likely to cause less traction with the rest. With your goal set on generating more revenue it would only be sensible to tailor content for a wider audience. It would be logical to present information that can be easily verified.
4. Provide the Gliding Experience:
When visitors drop by, more of than not they are keen on knowing everything about the products and values you offer. And if they see something they like, make the engagement and experience. A smooth and seamless check out process without many hassles will certainly be an experience they’ll remember. Your check out process can make a telling impact in the buyer’s journey. It mainly comes down to how smooth and time saving it is. It should provide the customer a gliding experience.
The more convenient and user friendly your checkout is, more the clunks at your checkout counter.
5.Make Every Click Count:
Shopping interfaces play a crucial role along the buyer’s journey from the initial engagement to final check out. E-commerce platforms like Magento come loaded with rich features that cater to heightening the sense of customer experience and satisfaction. When a customer finds a product that meets his requirements or maybe does even more, his neurons will fire a natural impulse to purchase the product. And along the way, if the process incorporated to facilitate the purchase is not smooth, he may look for other options elsewhere. Wondering how a click can make a difference?
“Call-To-Action” buttons such as “Buy Now”, “Pre-Order” “Book Now” can make a difference in the way your day ends. Make sure your customers can do more in less clicks. If you’ve paved the journey with too many clicks, it can also become wearisome. Minimum clicks ensuring maximum picks!!!!
Besides these, there are also other tricks that can help convert your traffic into revenue. Setting up a mechanics for open review of your products will portray engagement. And since people like to follow the heard, there will be scope for more traffic. Even testimonials from user will help imparting a sense of trust and reliability. Blogs are pivotal in the quest towards inbound marketing. Having a page for blogs will create opportunities that you can easily tap into.If you use these tips and strategies effectively, they ’re likely to attract more and more visitors, keeping your pipeline of prospects full and pushing them to remain loyal customers.
Fueled by a hunger for data and driven by power of mobility the world of business today has spun a web across the world. With internet becoming the powerhouse of every trade and transaction, give your business the edge it deserves to compete with the world. Using Magento to engage and convert your visitors can make a telling difference to your business tomorrow.
Our proficient and hard-hitting team features a healthy mix of creatives, geeks and niche skill specialists. We have a legacy of over a decade in breeding a wide array of digital business hotspots.
Call us today to give your business the sustained competitive edge it deserves.